Plan Your Next Gala Like a Pro!
Raise More, Stress Less, The Ultimate Fundraising Guide!
Your Step-by-Step Playbook to Fundraising Success!
Learn From a $100M Fundraising Auctioneer!
Make Your Gala Unforgettable & Profitable!
The Gala Fundraising Guidebook
By Matt Newsom
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PRE-EVENT PREP & TIMELINE
Organize tasks early for a seamless, stress-free event.
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AUDIENCE & SPONSOR DEVELOPMENT
Grow support through targeted outreach and sponsor engagement.
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VIRTUAL VS IN-PERSON VS HYBRID EVENTS
Choose the right format for maximum fundraising impact.
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SEATING, DINING & FLOW
Plan smooth logistics for guest comfort and experience

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Build an effective Run of Show that
Craft an engaging and effective Run of Show
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LIVE AUCTION
Maximize your Live Auction revenue
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Mission Moment and Fund A Need
Engage donors emotionally and boost Fund A Need revenue.
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SILENT AUCTIONS, RAFFLES & MORE!
Add fun, revenue-generating elements beyond the main program.