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The Gala Fundraising Guidebook - A Blueprint For $uccess

Regular price $49.95
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Whether you read the entire book cover-to-cover or use the Quick-Reference Solution Index on an as-need basis, you’ll find answers to your questions on topics like: Pre-event preparation, Pre-program planning, Building a “Run of Show,” Maximizing revenue through live auction, paddle raise / fund a need, silent auction, and raffles.  You’ll also receive special insight into choosing the right auctioneer for your event.  The Underrated or Overrated section gives you quick-hitters that will make a difference on your bottom line.   Special Bonus: The appendices are packed with FREE download links and template to streamline your planning.  

Buy 2, Get 1 FREE! The Gala Fundraising Guidebook - Team Pack of 3 Books

Regular price $99.90
Sale price $99.90 Regular price
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Buy 2, Get 1 FREE! Save $49.95 and get your team in sync with copies of The Gala Fundraising Guidebook for everyone.  Staff, Gala Committee Members, Volunteers… Everyone can benefit from the actionable tips and strategies.   
Plan Your Next Gala Like a Pro!
Raise More, Stress Less, The Ultimate Fundraising Guide!
Your Step-by-Step Playbook to Fundraising Success!
Learn From a $100M Fundraising Auctioneer!
Make Your Gala Unforgettable & Profitable!

The Gala Fundraising Guidebook

By Matt Newsom

  • PRE-EVENT PREP & TIMELINE

    Organize tasks early for a seamless, stress-free event.

  • AUDIENCE & SPONSOR DEVELOPMENT

    Grow support through targeted outreach and sponsor engagement.

  • VIRTUAL VS IN-PERSON VS HYBRID EVENTS

    Choose the right format for maximum fundraising impact.

  • SEATING, DINING & FLOW

    Plan smooth logistics for guest comfort and experience

  • Build an effective Run of Show that

    Craft an engaging and effective Run of Show

  • LIVE AUCTION

    Maximize your Live Auction revenue 

  • Mission Moment and Fund A Need

    Engage donors emotionally and boost Fund A Need revenue.

  • SILENT AUCTIONS, RAFFLES & MORE!

    Add fun, revenue-generating elements beyond the main program.

ABOUT MATT

Written by professional benefit auctioneer, Matt Newsom, who has helped raise over $100 million for charitable causes across the U.S., this book provides proven strategies, expert insights, and actionable tools for hosting fun, effective, and high-revenue gala events. Whether you're a first-time planner or a seasoned fundraiser, our guidebook and resources are designed to make your event smoother, more efficiently, and more profitable. Matt is passionate about empowering non-profits to exceed their fundraising goals.

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Let customers speak for us

from 3 reviews
Perfect for Beginners — Step-by-Step Guidance

I had never organized a fundraiser before reading this guide, but now I feel confident. The Quick-Reference Index helped me get answers fast when I needed them. I also appreciated the “Underrated vs Overrated” section—it helped us avoid common mistakes.

Linda Walker
The Gala Fundraising Guidebook - A Blueprint for Success
Practical and Easy to Follow – A Real Game-Changer

This book is a goldmine for anyone planning fundraising events. I loved how it covers in-person, virtual, and hybrid formats, which is perfect in today’s world. The “Run of Show” breakdown made planning smooth, and the mobile bidding section helped us modernize our event.

David Martinez
The Gala Fundraising Guidebook - A Blueprint for Success
A Must-Have Playbook for Fundraising Success!

As a nonprofit executive, I found this book incredibly insightful. Matt Newsom lays out every detail needed to execute a successful gala—from pre-planning to the final thank-you. The tips on paddle raises and the “Mission Moment” were especially valuable. The included templates saved our team hours of work.

Sarah Jenkins
The Gala Fundraising Guidebook - A Blueprint for Success